Two speakers from the Washington Post and MSNBC put their weight behind usability study  when they spoke to a group of students and professors across Asia in a series of public lectures hosted by School of Communication, Hong Kong Baptist University.

International Multimedia Series

Speaking at the lectures were Jim Seida, senior multimedia producer from MSNBC and Ben de la Cruz, director of Multimedia Washington Post. Both said that usability research is of helpful to understand how things work for users.

TG attended the lectures entitled “Multimedia Production at The Washington Post” and “Multimedia Production at MSNBC” on Saturday in order to have a better understanding of the new storytelling skills employed by these veterans. The tools they currently use include video, audio, photography, interactive graphics and text.

Mr Seida told TG that MSNBC has spent time on conducting user tests on-and-off by tagging a selective of pages and studying users interaction with video graphics and images.  

He said usability was a different line of business and they outsourced specialists to conduct the research on assigned project.

Mr Cruz also spoke favorably to usability as a mean to know what work for users and what did not work, thus increasing site traffic by learning the analysis. Washington Post is now using Ominture to keep track of its pageview, clickthrough rate.  

Jim Seida           ben_de_la_cruz

Related Articles

Bookmark and Share

 

Popular posts you may be interested in