TG was busy with projects, helping moving new domain or URL without sacrificing traffic and search engine’s PR. Needless to say, moving a domain name is not funny and always a complication. Using search engines is the primary way your users would find your web sites so ”home moving” needs to be done very carefully.

A few things we have taken into consideration:

1. Prefer short over long domain name. We found several options after a series of researching, we decide to use a rather short one since long domain name is no fun to type and difficult to play with.

2. As a rule of thumb, register for a top-level domain name with .com extension if possible. Yeah, we know you are going to tell  us a lot of good .com have gone… A new domain name should be more user friendly than the old one, meaning the new domain is easy to spell, more memorable and be good for branding in the long run.

3. It seems not uncommon that some site owners have multiple domains – there’s good reason to own several domain names, yet we need to make sure that all of them have to be directed to the same web site.

4. Be mindful of using a 301 Redirect. TG asked our hosting company did it on our behalf. If you feel comfortable creating a .htaccess. file in your root directory or it has already there, you can add a piece of code - Redirect permanent / http://www.newurl.com/page.htm 

5. As social media tools such as, Twitter, Facebook and Digg are booming and become more and more popular, it’s recommended to change their naming convention across the board for the benefit of branding in the future.

Stoney deGeyter has a good post Securing a Marketing-Rich Domain Name.

 

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