Tencent (HKSE0700) (腾讯), founder and CEO Pony Ma Huateng ( 馬化腾) has given insights into product development strategy. In part one – Tencent Pony Ma speaks of User-Centered Design, TG at Kelikuru.com briefly told everyone that he touched on the following areas:

  • Product’s core value is essential to develop a good brand for the company
  • Adding product features should be handled with discreet care and always get ready for trade-off for better user experiences

In this post, Mr Ma spent more time on talking about the criteria of being a product designer, the keywords cover:

Be alert and sensitive to your product, use your product everyday — Product designer should be aware of the fact that QQ is literally providing “services”, which involve the intricate process and framework building of content, structure and application. They should roll up their sleeves and start using the products themselves everyday.

Where to get feedback, problems or issues in using products? – Users seldom proactively tell us the problems. The best way to get users’ comment is to hunt them down in forums, RSS readers and blogs.

Be the most nasty and picky user of your own product – Product designers should be attention-to-details and be critical of their own products. Find the weakness of the products, come up with a solution and make a swifted change.

3 golden rules in designing products – #1: Avoid disturbing users just because of fullfilling a small number of users’ expectation. #2: Ease of use and #3: Simplify your design

Related Articles:

Bookmark and Share

file:///F:/courses_material/video_editing/video_footages/action_cut/action_cut_v2/

Popular posts you may be interested in