“If you are interested in keeping your body in good shape, don’t go to Sauna often!” , an advice was given to male users by Taobao 淘宝 newly-launched service - Dating. taobao.com (淘宝打听).

Taobao Dating Snapshot

Taobao.com 淘宝, currently owned by Alibaba group, is getting deep into users’ lifestyle as it continues to make another pitch to the development of a community tool targeted for quick answers. The new tool is similar to Yahoo Answers  with an array of categories covering from fashon accessories, digital products, pets, diet control, beast beauty, entertainment and travel.

Taobao Dating SERP

In the first glance, TG is under the impression that “dating taobao” is either a social networking or a love matching site, helping users find a soul mate. A women-seeking-men PPC advertising  is placed closed to the search result page. 

Don’t get it wrong, TG was quickly reminded by a colleague that the name was a Simiplified Chinese pingying.

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