User-Centered Design - Kelikuru.com

According to China-based consulting group iResearch, SNS (Social Networking Sites) in China recorded 72 million internet users per day in July, compared to 25 million per day in February.

The consulting group noted that the combined market value of networking services in China shot up to 500 million yuan in 2007, of which social networking services accounted for 280 million yuan. It projected the SNS market in China will be taking off very soon.

The high flyer  Kaixin001.com remained robust in the market as it blended easy-to-play games with SNS model. Kaixin was found by Mr Cheng Binghao, a former executive at Sina.com. Other emerging SNS sites include foreign players: Facebook, Xing, MySpace, Cyworld; local players: China Mobile,  51.com, Xiaonei.com etc.

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written by TG \\ tags: China Internet, internet, SNS, Social Networking, social networking site, Web 2.0

Social Networking sites (SNS) continue to grow strong in China despite the fact that there’s no solid business model. Following Xiaonei.com,  which we have discussed earlier, TG found another fast growing SNS Kaixin001.com, literally means ”happy” 開心網 in Chinese.

The SNS is now on beta and it does not take any new registration. Instead it starts using viral marketing approach by encouraging existing members to send invitation to their friends. It was reported that the site has experienced exponent growth in the last three months.

What makes it so attractive to the users? TG learnt that the game applications in the site are very well designed. Many Chinese users got addicted to it.

Forbes Magazine reported that China has surpassed the States and become the largest internet users country in the world. Yet unlike Americans, who look for useful information, Chinese users tend to use the Internet for chatting and playing games.

Internet Users In China

Source: China Internet Network Information Center, CNNIC.net

Related Articles:

• MySpace targets for User Friendliness
• Titantic crash - Baidu Hi and Alibaba Ali Wan Wan(阿里旺旺)
• Xiaonei.com vs Facebook.com

written by TG \\ tags: China Internet, internet, Social Networking, social networking site, Web 2.0

Baidu unleashed its IM tool on June 5, posing a challenge to Alibaba group and Taoboa.com in consumer-to-consumer (C2C) market. The threat may not be as imminent as it seems to be, but Baidu’s decisive move towards the mainland’s online users should not be overlooked by Alibaba.

The challenge remains to be seen since the C2C marketplace is till towered over by Taoboa.com (81.5%) for the first half of 2008, according to China Internet Network Information Center (CNNIC) latest release of online shopping statistics.

Dangdang.com comes into the second place with 16.6% market share, Amazon China subsidiary Joyo, 14.6%, Tom Online and eBay’s Eachnet, 8.4%, Tencent’s Paipai.com 7.2%.

Taoboa.com currently has an IM tool - Ali Wan Wan to share with Alibaba group.

Baidu, which now dominates the Chinese search landscape with a 60 percent market share, served 3.3 billion searches in the global arena. It’s estimated that there are over 510 million users in Asia. But more to the point here, China has become the fastest growing internet country with the largest internet users base.

Baidu IM tool — Baidu Hi has recorded 200,000 downloads ever sincee it released its IM tool. In the meantime, Alibaba group should not under estimate Hong Kong-listed Tencent (007.HK), which is posied to be one of the few major competitor due to its exponent growth in China consumer market.

written by Aliuser \\ tags: Alibaba, China Internet, Search, Social Networking, Taobao