User experience comes first in designing page layout, Google algorithm says

Published By On Wednesday, January 25th 2012. Under User Experience Design  Tags: Search Engine Optimization (SEO), search marketing, User Experience Design  
User experience comes first in designing page layout, Google algorithm says
  Google's latest changes in page layout algorithm recommends site operators and bloggers to be more focus on user experience. To sum up a few points: 1. Thin content above-the-fold is not one of the best practice in exercising good user experience. Although Google agreed that placing ads above-the-fold as a means to monetize ... Continue Reading

Retrieve your Google Feedburner id

Published By On Saturday, December 10th 2011. Under Interactive Design  Tags: Google, search marketing  
Retrieve your Google Feedburner id
Sometimes it seems very obvious, but when you don't find it or simply forget it, you run into trouble. It comes to TG's attention that I have set up Google's feedburner for my friends and clients' sites, after a year or two, we all forget how to retrieve our feedburner ... Continue Reading

How to stand out your post in Google News search results

Published By On Monday, September 26th 2011. Under Search Engine Optimization (SEO)  Tags: Google, Search, search marketing  
How to stand out your post in Google News search results
Trust-earning has become Google's guiding light to gauge good content against "metoo". Google relies on users to give recommendation, helping other users to acquire the most relevant and quality content during search process. In the meantime, publishers have a chance to promote their best content online. With that in mind, Google announced to offer "standout" ... Continue Reading

Setting the right language to improve SEO

Published By On Tuesday, August 2nd 2011. Under Search Engine Optimization (SEO)  Tags: China Internet, Search Engine Optimization (SEO), search marketing  
Setting the right language to improve SEO
Setting and displaying content in its proper language is a key factor to get higher international ranking. Based on ISO 639-2 Standard Language Codes, the best practice is to: Use these language codes in your lang attribute on the html tag to define the language of your HTML or XHTML document. <html ... Continue Reading

Google Places submission for local search

Published By On Monday, April 4th 2011. Under Search Engine Optimization (SEO)  Tags: Facebook, Google, Hong Kong, Search, Search Engine Optimization (SEO), search marketing, social networking site  
Google Places submission for local search
To localize online business through Local search is another major milestone many business owners would like to achieve. By registering in Google Places, one can enable Google to identify his business, service with a specific area and location. Why local search is important? Location based searches now roughly accounts for one third ... Continue Reading

Learn a social media campaign lesson from Groupon

Published By On Thursday, March 24th 2011. Under Soical Media  Tags: Facebook, Groupon, search marketing, Social Networking, social networking site, Soical Media, Web 2.0  
Learn a social media campaign lesson from Groupon
Deal of the day company Groupon Hong Kong - formerly known as ubuyibuy.com learns a hard lesson in its online campaign. The fledgling social network and group buying company launched an online campaign  “Groupon Worldwide Guessing Game” in Facebook to promote its group of companies worldwide. A winner will be awarded ... Continue Reading

FOO for PPC landing page design

Published By On Sunday, August 29th 2010. Under Interactive Design  Tags: emarketing, search marketing, Web Design  
FOO for PPC landing page design
Everyone of us cares about conversion rate. Designing a Pay-per-click (PPC)  landing page becomes a critical task to have higher conversion rate. Over times, TG says there's no perfect solution in design as changes keep happening in the Internet world. Yet we can FOO: Follow guidelines to fit into different goal-oriented tasks/scenarios Observe the resultant data Optimize the landing page or use A/B ... Continue Reading

Tips to move a new domain name

Published By On Sunday, March 14th 2010. Under Search Engine Optimization (SEO)  Tags: Blogging, Search Engine Optimization (SEO), search marketing  
Tips to move a new domain name
TG was busy with projects, helping moving new domain or URL without sacrificing traffic and search engine's PR. Needless to say, moving a domain name is not funny and always a complication. Using search engines is the primary way your users would find your web sites so "home moving" needs to be done very carefully. A few ... Continue Reading

SEO starter: Google Page Rank check

Published By On Thursday, December 31st 2009. Under Search Engine Optimization (SEO)  Tags: Google, Search Engine Optimization (SEO), search marketing, Usability  
SEO starter: Google Page Rank check
What's Kelikuru.com page rank?  TG was asked one day while having a mouthful of sandwich during lunch time. Frankly, TG did not check it very often. It was my friend in Shanghai who always reminds me of reviewing Kelikuru.com's PR often. He will text me and tell me that it's now PR3. How sweet! Google calculates ... Continue Reading

SEO starter: Why anchor text can be important to our site ranking?

Published By On Friday, December 4th 2009. Under Search Engine Optimization (SEO)  Tags: Bing, Google, Search, Search Engine Optimization (SEO), search marketing, Usability, User experiences, Yahoo  
SEO starter: Why anchor text can be important to our site ranking?
Anchor link is no stranger to designers. We use it so often that it is an invisible bridge to guide users tour around website or browse information that is necessary to understand the whole picture. We use them to engage users, making our content-rich site more useful and more readable. In many instances, we may not notice that the anchor text is ... Continue Reading
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