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Search marketing is a fast-changing business, search engines will change their algorithm from time to time. TG was lucky enough to find a couple of mentors who show the ropes and pointed the way to do search engine optimization (SEO). Through sharing, they tell TG a few tips that still always prevail and be effective in raising our site ranking. The first part we will discuss is ‘Texts used on inbound link’

Texts used on inbound link

• These texts are of the most peculiar and paramount to determine where to rank a website in Google. It’s highly recommended to be keyword specific, always use the most targeted keyword phrase 
• The rule of thumb is to ”use what people search for”.
• Said easier than Done! TG reckons that Google Insights is a great tool for search keywords, which can compare search volume patterns across specific regions, categories, and time frames. In this example, TG searches for Nike Shoes, Nike basket ball shoes and Nike sports shoes. The outcome is “Nike Shoes” takes the first lead, most users use it for keyword search in China dated back from 2004.

• Google recommends 100 links per page max – ”There should be a reason for link to be on a page”
• It’s also recommended that our inbound link should be consistent with the page title it directs to so that Google would not get confused by the naming convention. The following screenshot acquired from Yahoo! Shopping shows the links and its referring page is consistent

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• SEO starter: Good usability means good search engine optimization
• SEO starter: Introduce Nofollow tag
• Let Google and Yahoo find your site  

written by TG \\ tags: emarketing, Google, Keywords, Search, SEO, User Experience Design

Why using Nofollow tag?

The tip was given by TG’s friend who’s a SEO specialist. I think it would be nice to share with others who are designing user interface. In such an event that you don’t want Google to follow a specific link, crawling the link that you don’t think it’s appropriate, you can use the tag.

For example: <a href=”back to top.php” rel=”nofollow”>back to top</a>  Having this Nofollow tag in place, the back to top link does not get ranked in Google image and search result page.

First and foremost, you don’t want your site, which has a couple of back to top links, ranks high under “back to top” in search result pages or image search pages. Your users will not search through “Back to top” anyway. The keyword ranking should be more specific and meaningful to users such as, electronic cars, green industry etc. They can be of more representative of your business.

TG did a keyword search “Back to top“,  in Google image. It showed the following, TG is not sure how useful it would be

As a web site administrator, you should let Google index the content that are useful to your users so as to increase your site’s page view. According to Google webmaster tool,

Using nofollow on these links enables Googlebot to crawl other pages you’d prefer to see in Google’s index. However, a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.

written by TG \\ tags: emarketing, Keywords, Search, SEO, Usability, User Experience Desgin

Seth Godin’s riffs on marketing, respect, and the ways ideas spread…..marketing, blog, seth, ideas, respect, permission.

http://sethgodin.typepad.com/

written by admin \\ tags: Blogging, emarketing, seith godin

The Yahoo! Search Marketing blog connects you to the people and products that can help you make sense of the ever-changing world of online marketing, and offers a community forum for sharing news, tips and strategies. It provides readers with timely information about Sponsored Search, inside tips from our own experts, and much more, to help you take advantage of everything that Yahoo! has to offer and be more successful with your online marketing efforts.

http://www.ysmblog.com/

written by admin \\ tags: Blogging, emarketing, Yahoo search marketing

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