User Centric Design, User Experience Design, Usability, Interaction Design, SEO, Hong Kong, China internet
Step-by-step walk through design enhances site usability
21May2008 Filed under: User Experience Design Author: TGAs an intenet heavy user, TG at Kelikuru.com always finds many prominent websites have poor layout structures. Poor user experience creates unnecessary road blocks to increase conversion rate. As soon as users find the user interface difficult to follow or understand, they will leave for other sites or more worst, to your competitors. It may just happen in the very few seconds when users start browsing the site content.
A good example was found to illustrate how a good layout works for users. The sample page was captured from MFG.com, an Atlanta-based B2B trading platform.
The page has several good points:
- Bold and clear headline
- Walk through the messages step by step, point by point
- Screenshots for illustration
- Testimonial with video to enhance credibility
- Single and discernable button – the copy is very attractive: Start soucing now, it’s free, fast and global
TG would like to see a bigger screenshots if mouse over on them and alt text as well. Now, the details are bit messy. A slight improvement will make the page more perfect!
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- Tags: B2B, Usability, User Experience Design
About this blog
Kelikuru.com is 嘰哩咕嚕, a Chinese term basically means rumbling. The idea comes across TG's mind while watching a cartoon show on TV few years ago. We walk through our life,day by day ; speak to many people, known or unknown, year after year and we may not notice that there are so many wonderful things passing by. Writing a blog can literally leave my foot-prints in the internet world, help me keep the memory. At this moment, a big chunk of my life is closely aligned with user-centric design, user research, web-based environment both in Hong Kong and China. Perhaps I may not be like that tomorrow, I may be in other setting, have nothing to do with usability, but who knows what's going to happen next?
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