China Twitter Sina Weibo splashed out its data analytic tool yesterday. It provides Hong Kong and China social media marketers a tool to analyze Sina Weibo (新浪網微博) account performance. At its initial stage, the tool covers three major areas for evaluation:
1. Weibo Posts
2. Weibo Fans
3. Weibo Followed Account
Sina makes it very clear in his Weibo analytics system that social media marketers or micro-blogger’s influence should not solely based on the number of fans they have.
Sina.com gives her tips to weibo marketers. Weibo marketing success relies on three factors
1. Proactive in creating posts, forwarding posts and giving comments
2. The number of your posts being forwarded, commented and number of people who manage to receive your posts
3. The number of active fans
To sum up, social media marketing initiatives through micro-blogging requires your persistence and continuous work for its success.
Sina Weibo, established in 2009, coins its own domain name “Weibo.com” with new logo and branding, belongs to China’s largest Internet portal Sina Corp. The social site currently has more than 140 million registered users and is expected to hit 200 million by year-end. Many marketers have already paid extra attention to commercial features rolled out by the micro-blogging system.