Many friends told TG the first part is very easy to follow with the exception of finding the right keywords. That’s true, it’s a trial and error process, take a while to find what you are looking for. Working along with Google Insights tool, TG would also suggest using Google Adwords keyword tool, a great tool to be helpful in three situations, according to Google 

  • When you first create a new ad group
  • When your current keywords are performing poorly and you need to find better options
  • When you have one keyword that really works well and want to find more like it

Google keywords tool

After discussing the first part -  Texts used on inbound link,  TG will continue to compose some points relating to  ‘Texts used in title tag of browser’

Texts used in title tag of browser

  • Title tag is like a book title, it tells Google what’s our site or page all about. Google would match the titles with related categories and index them
  • Relevancy is the key. The more likely the title tag ties to its content, the more times Google will search for its content and the more often users will come back for the right content  
  • Short site titles are usually better than long one
  • The following screenshot tells us and the search robots what products Yahoo! Shopping is selling in different sections of her site: The top one sells Sports and Outdoors, the second one sells Electronic and the one at the bottom sells Laptop Computers

      Browser title tag

  • Less important than inbound links  

 

 

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