Why using Nofollow tag?

The tip was given by TG’s friend who’s a SEO specialist. I think it would be nice to share with others who are designing user interface. In such an event that you don’t want Google to follow a specific link, crawling the link that you don’t think it’s appropriate, you can use the tag.

For example: <a href=”back to top.php” rel=”nofollow”>back to top</a>  Having this Nofollow tag in place, the back to top link does not get ranked in Google image and search result page.

First and foremost, you don’t want your site, which has a couple of back to top links, ranks high under “back to top” in search result pages or image search pages. Your users will not search through “Back to top” anyway. The keyword ranking should be more specific and meaningful to users such as, electronic cars, green industry etc. They can be of more representative of your business.

TG did a keyword search “Back to top“,  in Google image. It showed the following, TG is not sure how useful it would be

Back to top image search in Google

As a web site administrator, you should let Google index the content that are useful to your users so as to increase your site’s page view. According to Google webmaster tool,

Using nofollow on these links enables Googlebot to crawl other pages you’d prefer to see in Google’s index. However, a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.

Besides, TG found an interesting post about “Nofollow” tag from eVisibility. You may find the illustration enjoyable! 

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