User interface design (UI) and Search engine optimization (SEO) should intertwine even though they are target for different users: human vs search engine robots.

The more  TG works on UI design, the more TG feels that we should factor in Search Engine Optimization (SEO) in creating a user-friendly site. SEO should be considered part of the site-building puzzle. There’s no one glove fits all though. One of TG’s friends working in a large bank in Hong Kong revealed that their team paid less attention to SEO techniques since they were so established that their customers were perfectly loyal to the bank…

TG at Kelikuru.com is speechless and amazed if it does happen!

There are many common areas in usability and site optimization world. If you take a brief look, you will be amazed how closely they are :

  • Text-based navigation is recommended to cater for the need of the majority users. Should graphic navigation be deployed, use descriptive alt text on the imges. One of the best ways to present an “Alt” text is Name/Country such as, Craft candle (China)
  • Make use of descriptive keyword breadcrumb navigation to enable users know ”They are here”
  • Give a page name on each page and highlight it with <H1>. tag. Both human and spider consume <H1> header, bold text <b> and body text <p> in the same order

“Just as every corner should have a street sign, every page should have a name.” Steven Krug

  • Recommend to use external CSS files to keep the page light and structurally organized. Good for scanning and indexing 
  • Use bulleted lists and bolding when appropriate
  • Create content in context, build linkages to related articles and content in the second or third levels
  • Create a sitemap for easy access and quick reference
  • Copy should be concise, clean and keyword-specific. Most importantly, use layman term not bots
  • Good layout means usable to human and spider
  • Avoid duplicate content, not to confuse users and robots

 Now would you see them as a pair of high-heels walking on the street? Haha!

usability-and-seo_kelikuru.com

Good Usability is good SEO

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