Hong Kong Economic Journal

Two months after TG has written a post “Hong Kong Economic Journal gears up!“, (信報),a friend asked TG to check it out again yesterday. This time, we’ve seen a strong surge of feedback and comments coming from its forum section, political issues in particular.

It’s easy to understand that lots of comments and feedback are piling up on political front since the publisher has been known for its opinionated editorials. It also received boost from Hong Kong Legistative Council Election 2008, which was a prevailing event over the past few days.

The flux of comments on Legco Election 2008 may open a new door for the fledging online publisher. It may be a good turning point to reshape its direction, shifting gear to user-generated content approach. Should it be able to pin down its core services to content management and banner inventory, the chance of getting a higher ranking in Google and Yahoo will be higher, the more explicit business model it will be. 

As users are gathering together for political issues, their profile, background and interests are becoming more defined, setting the stage for the company to understand its users profile.  Having a good understanding of its target users, HKEJ  (信報) can start thinking about how to explore and make use of other online tools to faciliate their users needs.

Observing the forum pages, TG would suggest HKEJ  (信報) to spend more time on making it easy for users to navigating, finding related topics and grouping information.

   

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