We probably will see Microsoft’s Bing more often than before in Internet and advertising lands. From now on, TG may need to pay more attention to Bing Toolbox.
Two months after Microsoft officially launched its search engine – Bing, it surprised us by announcing Microsoft -Yahoo’s 10 year pact in which both parties will form an alliance in exploring the cash-rich search marketing business.
“In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,”
Yahoo will get 88 percent of the search-generated ad revenue from its sites in the first five years of the 10-year pact. Microsoft is to leverage Yahoo’s Panama ad-selling tool and search technology while in the meantime, it will use its AdCenter sales tool and Bing to power both sites.
Yahoo currently is the No.2 search engine and Microsoft is No,3. The venture has yet a long way to knock off Google which accounts for 65 percent share.
Related Articles:
- Yahoo says yes to Google ad deal
- Microsoft walks away from Yahoo! acquisition plan
- Would Yahoo Jerry Yang be 007?
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