So the trend is here – Social marketing. Being popular or getting a “thumbs up” in Like button from your users is widely seen as an effective online advertising nowadays. Anyone has better thought on its value in creating revenue?
TG has witnessed a lot of sites leveraging themselves to Facebook login button to increase their numbers of user registration. Meanwhile, Facebook Like button becomes a must-have tool to show popularity, any sites that don’t display users faces on their homepages would considered less trendy or not sexy enough.. More and more clients are asking for this features. Adding the social plugin is not a difficult task.
According to Facebook, Like button can bring up our click-through rates via
1. thumbnails of your users or friends
2. allow users to comments
3. place button at the top and bottom of articles and near visually exciting content such as, graphics or videos
E-marketers are ramping up ideas, e-marketing campaign in Hong Kong such as, giving away free movie tickets, giving discount to iPad or cosy gadgets purchase to boost numbers of facebook fans. It looks good on weekly marketing report as management is keen to see figures no matter what these figures represent.
It also make users think – there must be something about this site, if not, why there are so many fans? Hong Kong users would be no strangers to this marketing tactic – when there’s a long queue in front of a restaurant, the restaurant must be a good pick, something that they are willing to pay and give it a try, right?
Does being popular mean good or profitable? We should have a second thought. It seems to be more suitable for awareness, but not necessarily mean revenue. User-centric content/products/services and optimized user experience are still key to a higher conversion rates. Yet when the trend is here, we should take advantage of it.
A couple reference: