User-Centered Design - Kelikuru.com

In a couple of conversation with SEO experts who are based in China, TG was lucky enough to learn a few tips and tricks in site optimization. They are definitely quick starters for anyone who are interested in this field.

Specifiy top-level domain (.com/.cn/.info)

• Consider buying different domain names for each targeted language or niche in your own market. Some regional-based search engines or indexes will only list sites that are registered in their own country code
• Register fo a country’s top-level domain if your primary market is local in nature. For example, use .cn in China, which will result in a higher ranking by Google and other search engines. Using .com would not get as much benefit as a country-specific top-level domain (TLD) 

Select local hosting

• Consider a host that supports the technology to be used in the website
• Google would also index your pages and service areas by checking your hosting location. It gives sites a relevancy boost if they are hosted in the same location as the local search market

Keyword and Meta Descriptions

• Find the keywod targeted for your site and customers and develop group themes of keywords that reflect the different sections of your site
• Write a description for the meta description tag. Make sure your description is unique to each page
• Meta description is recommended to be limited to 158 words. This part of text outweights its corresponding content on the page

Use of page title and tag

•  Select your words for each page in your page title tags. Make sure they are unique to each page
•  Use only one H1 header per page, H2, H3 for subheaders when necessary 

Inbound link copy

• Avoid using “more info”, “click here”, ” read more” as they mean nothing to the search engines
• Consider using meaningful copy or keyworks in the link text pointing to your site

Outbound link copy

• Use the right keywords to create outbound links if possible

Revelancy of inbound and outbound links

•  ”LInk Relevancy” or “Contextual Revelant” are also key query ranking factor. Consider the information is on a certain theme or topic, subject while linking to each other
• Random site links do not convey the same authority as links from sites that are popular and thematically related 

Ensure site stability

• Google gives less weights on those sites/pages which have 500, 404 or DNS Errors

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written by TG \\ tags: Google, Keywords, Search, SEO, Yahoo