Google eCommerce starts a new shopping program for B2B suppliers

Published By TG On Tuesday, February 5th 2013. Under B2B marketplaces Tags: Google

B2B suppliers will get a chance to gain exposure in a new Google Shopping Program. The new program’s success, among others, lies on Google’s verification policies on qualified suppliers as buyers biggest concern is a good mechanism to filter out poor suppliers

Google Shopping for Suppliers beta was recently launched to help B2B suppliers list their products under the new Google Shopping program. With world-wide e-commerce spending hits US$1 trillion for the first time, reported by data from research firm eMarketer, Google cannot affort to delay any longer to play a major role in the growing market.

Google-Shopping-Program for B2B Suppliers

Suppliers who fall under the electrical and electronic product categories will be the first batch of users to be participated in the beta.

To become Google verified suppliers, you have to go through four steps

Fill out your company profile.
Pay the annual verification fee, which varies according to your location
Gather the verification documents.
Speak with the third party verification company we work with.

As soon as Google approves your status as Verified Supplier, you will get a badge on the SERP, and you can show first in the listings before those from unverified suppliers. On top of it, Google Verified Suppliers are able to

As a Verified Supplier, you’ll have a public company profile to add key information to, such as certifications and locations.
You’ll be able to add information to your listings that’s critical for the buyer’s purchase decision, such as photos, attributes, customization availability, and lead time.
Potential buyers can contact you easily through a form available on all your Verified Supplier product and company profile pages.

To learn more about the process and step to become Google Verified Suppliers, you can go to Become a Google Verified Supplier page.