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From TV commercial to Social Media Advertising in Hong Kong
14Jul2009 Filed under: Social Networking, Soical Media Author: TGYou probably won’t miss them!! if you are still watching TV in Hong Kong, either in Televison Hong Kong (TVB) Pearl (明珠台) or Jade (翡翠台) , may be in Asia Television Ltd (ATV) 亞洲電視 as well. There are 2 television commercials on air in Hong Kong-based television stations, kicking off from 7:00pm to 11:00pm approximately everyday.
In one television commercial, we heard a couple of gals screaming loudly while one of those showing her friends a walk-in closet. It was however, followed by a vehement cry from a bunch of guys in the next door who saw a room of green-bottle beers. They are absolutely overwhelmed with sparkling luminescences in their eyes
Another commercial shows two teenagers performing eyebrow dance moves against a funky soundtrack -Don’t stop the rock. Both go head-to-head during the prime time, capturing most of the eyeballs of Hong Kong TV viewers.
Yes, you are right! TG is talking about Heineken commercial and Cadbury ’s Eyebrows television commercial. They have obviously become the talk of the town. To take one step further, Heineken and Cadbury milk chocolate fans took the spotlight to social media site: Facebook. In the meantime, video clips are available in Youtube.
Heineken beer has set up a fan group in Facebook even though it’s not English version. Cadbury’s Eyebrows also draws a great deal of attention online with a handful of fans clubs in Facebook.
The chocolate maker is not slowing down though. TG find it jumps to offline newspaper advertising this morning.
As offline advertising services – traditional TV commercials, newspaper advertising and online marketing strategy – social media advertising, banner promotion become further integrated, TG believe that marketing dollars spent on social media advertising strategy will increase amid economic downturn.
Heineken commercial in Youtube
Cadbury milk chocolate commercial in Youtube
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About this blog
Kelikuru.com is 嘰哩咕嚕, a Chinese term basically means rumbling. The idea comes across TG's mind while watching a cartoon show on TV few years ago. We walk through our life,day by day ; speak to many people, known or unknown, year after year and we may not notice that there are so many wonderful things passing by. Writing a blog can literally leave my foot-prints in the internet world, help me keep the memory. At this moment, a big chunk of my life is closely aligned with user-centric design, user research, web-based environment both in Hong Kong and China. Perhaps I may not be like that tomorrow, I may be in other setting, have nothing to do with usability, but who knows what's going to happen next?
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July 15th, 2009 at 9:45 pm
Friends of mine in China told me they have trouble to see the youtube advertising, I have posted 2 screenshots
Google Friend Connect powers up newsletter for social networking | User-Centered Design - Kelikuru.com
November 5th, 2009 at 11:53 pm
[...] From TV commercial to Social Media Advertising in Hong Kong [...]