Facebook adds a new Send button in its social plugin suite of products to allow users to share a message to a selected group of  Facebook friends. It becomes more private and easily manageable by users themselves.

The message you send via Send button will include

1. Title

2. Link – url of the message

3. Description

For example, TG sends my one of my posts: Learn a social media campaign lesson from Groupon, it’s main content will looks like the following. We can also add a message preceding to the main content.

Learn a social media campaign lesson from Groupon | User-Centered Design – Kelikuru.com
http://www.kelikuru.com/
Deal of the day company Groupon Hong Kong – formerly known as ubuyibuy.com learns a hard lesson in its online campaign…The outcome of the social media campaign can be devastating if it is believed to be executed impartially
Facebook Send Button from Kelikuru.com

Facebook Send Button displays your contact from Facebook automatically

Facebook Send button is user friendly and it only one click to get access to it. Your contact from facebook will automatically show up while you are typing the first two alphabet, similar to what Google suggest search.
I think Send button is good for users who enjoy a little more privacy! If you want to understand more social plugins for wordpress, I would suggest Mashable 30+ social plugins


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