User Centric Design, User Experience Design, Usability, Interaction Design, SEO, Hong Kong, China internet
eBay China introduces new user landing page
23Dec2009 Filed under: User Experience Design Author: TGB2C site operator eBay China may be crippled but is definitely fighting very hard to widen its market shares in mainland China by taking users experience into account.
The company’s latest campaign to power up its promotion to new users is encouraging from user point of view. The effort to differentiate old users from new users in its buyer-focused main door definitely is of helpful to new comers.
ebay-China-new-user-landing-page
New users who have little clue of what and how the eBay China can faciliate their needs will be led to a new user landing page whereby they will find a brief introduction of eBay China and learn how to become an eBay China registered member in 4 steps.
In face of mighty Taobao.com, China largest online B2C and C2C website, eBay China has a lot to catch up in term of market shares and marketing tactics.
TG was told Taobao.com has amassed a big group of middleman online, who call themselves 淘宝客, promoting sellers’ products in their own websites or blogs. How effective they are? How much incentive these 淘宝客 can earn through words-of-mouth? Perhaps our Chinese users can tell TG more.
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About this blog
Kelikuru.com is 嘰哩咕嚕, a Chinese term basically means rumbling. The idea comes across TG's mind while watching a cartoon show on TV few years ago. We walk through our life,day by day ; speak to many people, known or unknown, year after year and we may not notice that there are so many wonderful things passing by. Writing a blog can literally leave my foot-prints in the internet world, help me keep the memory. At this moment, a big chunk of my life is closely aligned with user-centric design, user research, web-based environment both in Hong Kong and China. Perhaps I may not be like that tomorrow, I may be in other setting, have nothing to do with usability, but who knows what's going to happen next?
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