Social Networking sites (SNS) continue to grow strong in China despite the fact that there’s no solid business model. Following Xiaonei.com, which we have discussed earlier, TG found another fast growing SNS Kaixin001.com, literally means ”happy” 開心網 in Chinese.
The SNS is now on beta and it does not take any new registration. Instead it starts using viral marketing approach by encouraging existing members to send invitation to their friends. It was reported that the site has experienced exponent growth in the last three months.
What makes it so attractive to the users? TG learnt that the game applications in the site are very well designed. Many Chinese users got addicted to it.
Forbes Magazine reported that China has surpassed the States and become the largest internet users country in the world. Yet unlike Americans, who look for useful information, Chinese users tend to use the Internet for chatting and playing games.
Internet Users In China
| Location | Number Of Users (mil) | % Of Population |
| GuangDong | 14.8 | 17.9% |
| Shandong | 9.9 | 10.8 |
| Shanghai | 4.6 | 26.6 |
| Beijing | 4.3 | 28.7 |
| Henan | 4.0 | 4.1 |
| Hunan | 3.5 | 5.2 |
Source: China Internet Network Information Center, CNNIC.net
Related Articles:
- MySpace targets for User Friendliness
- Titantic crash - Baidu Hi and Alibaba Ali Wan Wan(阿里旺旺)
- Xiaonei.com vs Facebook.com
September 17th, 2008 at 11:14 am
[…] Does Kaixin make you happy? […]