Hong Kong-brand grocery store City Super uncorked its blog in MSN during Christmas with which it intends to share experiences and expertise with its users.

City Super Blog

City Super Bloggers community

TG received the invitation email and was asked to complete the registration process in MSN. The invitation email was practically a big piece of jpg, I have to click on it to get access to the City Super blog. The links on the email page was not click-able and TG is not quite sure why the page itself asked users to give their names, mobile phone no, email addresses?

Another strange thing happened to TG was that the click did not send me to the registration flow. Instead, the landing page or the blog homepage has no prominent link or button for registration. Users have to go to top navigation bar from Windows Live to do the registration. Should it be more convenient if it is placed on the email or the landing page itself?

The blog was perhaps completed in a rush and it did not help users complete the registration as easy as they expect.

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