User Centric Design, User Experience Design, Usability, Interaction Design, SEO, Hong Kong, China internet
Designing a navigation scheme is one of the most challenging work in usability work. TG got a chance to work with a project team to explore the possibility of revamping a main navigation mechanism in an information-rich site.
The task is difficult since there’s no document to trace back its history and the reasoning behind the set-up. As the site has been evolving and growing bigger and bigger day after day, TG finds the site map hardly updated. To be more exact, it can’t be updated.
“Card Sorting” gives insight
TG and the team decided to go for “Card Sorting” approach and borrowed some ideas from Donna Maurer and Yodd Warfel. They are specialist in card sorting and wrote an article in 2004. The article is a great help in understanding the concept, addressing the shortcoming of sites which fail to answer users’ queries.

In the meantime, TG also invited a team of expert and stakeholders to participate in the “Expert Review” in order to get a better understanding of users’ requirements. Certainly, it’s not as good as conducting real users study. Yet It provided some insight on how these people think from their customers’ perspective.
Jakob Nielsen’s findings came just in time!
It was yesterday TG open up an email from useit.com, which talks about how right-justified navigation menus would impede scannability.
The menu design guidelines are thus clear, at least for vertical menus:
- Left-justify the menu, so that the user’s eyes can move in a straight line and don’t have to re-acquire the beginning of each new line.
- Start each menu item with the one or two most information-carrying words.
- Avoid using the same few words to start list items, because doing so makes them harder to scan.
Kelikuru.com is 嘰哩咕嚕, a Chinese term basically means rumbling. The idea comes across TG's mind while watching a cartoon show on TV few years ago. We walk through our life,day by day ; speak to many people, known or unknown, year after year and we may not notice that there are so many wonderful things passing by. Writing a blog can literally leave my foot-prints in the internet world, help me keep the memory. At this moment, a big chunk of my life is closely aligned with user-centric design, user research, web-based environment both in Hong Kong and China. Perhaps I may not be like that tomorrow, I may be in other setting, have nothing to do with usability, but who knows what's going to happen next?
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March 19th, 2009 at 3:33 am
[...] Card sorting and Navigation Design [...]
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January 15th, 2010 at 11:17 am
[...] is also a helpful starting point for the design of information architecture. TG used it for navigation design. There are two types of card sortings: open and closed. Open sorting is the most common but [...]