Chinese Internet search engine Baidu (BIDU) (百度) wrapped up its Consumer to Consumer marketplaces (C2C) beta test by taking 40,000 seller applicants for its online trading platform.
After its roadshows in Beijing, Ningbo, Guangzhou, Nanjing and Wuhan, where the e-commerce development is relatively mature, the C2C business new comer received overwhelmed responses from suppliers.
The company initially intended to accept 10,000 applications for beta testers.
For customers who apply and get approval, Baidu‘s e-commerce platform will offer
- independent .CN domain names
- promotions and customized marketing activities
- complete business certification
- products upload
- online shop decoration
Starting from October 2007, Baidu (百度) announced its expansion plan in the e-commerce sector and Li Yanhong, CEO of Baidu (百度), said in the second quarter of 2008 that the company’s e-commerce platform would be released before the end of the year 2008.
In the meantime, Baidu (百度) named its C2C payment platform “Baifubao“, which is seen as a major transaction tool for the C2C platform users. Although the details of the e-commerce platform has not been released, Baidu (百度) said earlier that it will integrate its various resources, including search engine, community and Baidu Hi, to create an efficient one-stop shopping platform for online sellers and buyers.
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