Deal of the day company Groupon Hong Kong – formerly known as ubuyibuy.com learns a hard lesson in its online campaign.
The fledgling social network and group buying company launched an online campaign “Groupon Worldwide Guessing Game” in Facebook to promote its group of companies worldwide. A winner will be awarded HKD3,000.
On its campaign, it says
Danny (Groupon Hong Kong founder 楊聖武) challenges all of you to list out all of the countries worldwide which has the company Groupon (official ones of course) setup! Please list out one by one (please give a total count as well)
問題: 請用英文列出全世界有Groupon公司的國家 (最後亦要列出國家總數)
The company missed the deadline – 25th Feb and failed to provide an answer to its fans in Facebook until they got chased after in Facebook wall.
To make it more worse, the answer seems to be arbitrary. Users are not happy about the official answer – 37 countries. Some believe that China should be included in the list. Groupon Hong Kong argues that China office has not been set up. Even though Hong Kong has a setup but its not seen as a country, therefore it should not be counted.
Then it comes down to sensitive “Taiwan”. Using the logic above, Taiwan should not be counted as a country in the list. Question is whether the answer should be based on districts or countries?
Some users also comment if the list should cover Groupon’s joint-venture or partnership in India, Malaysia. The design of the game exists grey and hasty area.
The execution of the online campaign appears to be done in a rush. We don’t see any terms and conditions there. Without Groupon’s big name behind it, users may think the whole thing is just a scam.
Users will be easily got upset when it is involved with incentive, prizes, gifts and money, in particular. If the social media game is not believed to be executed
Social media is essentially a user, fans-centric activity, their loyalty underscores the success of a social media campaign and ultimately supports company branding. It’s not easy to earn a name on the Internet landscape, many take years to build a reputation. Groupon’s rapid growth in the past couple of months has amazed many including Google. My advice to Groupon – cherish what you have…