User experience and usability are important aspects of web development. They work hand-in-hand to turn surging web sites, blogs, online marketplaces and online applications into a pleasant customer experience.

More importantly, it helps making marketing and strategic decision by providing a road-map to management how to run their business from customers/users’ point of view.

It’s about time for Kelikuru.com to review a couple of user research methods and tools being deployed in Hong Kong and China last year.  I have them grouped into 2 major types: quantitative and qualitative research tools. Today we start with quantitative tools first

Quantitative Research  Tools

1. Data warehouse feed

Quite honesty, our data warehouse is far from satisfactory!  Hardly can fully make use of its data report.  In some instances, TG would use Google Analytics as a supplementary tool to track down important data including traffic sources, absolute unique visitors, user session etc

2. Heat Map Tracking device

Heat map can create a layer of hotspots or density of userclicks on web pages enabling TG to view the pattern of user behavior, what they click and what they don’t click.

Heat map tool is useful to find out the effectiveness of  new home page design, landing pages or search result pages. There are a few open-source tools  such as, ClickHeat , Clickdensity and Feng-GUI . If you can afford more, spend more, you can check out Tobii Eye Trackers.

3. Online Surveys

In order to acquire feedback and gain input from a large number of users from different regions, TG prepared online surveys and questionnaires oftentimes. With an in-house survey system armed with filter settings, TG can get hold of  their opinions and aptitude  in general.  The greatest challenge of designing a survey is to make it brief and right to the point.

By the way, happy new year to my friends

2010 Happy New Year

2010 Happy New Year

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