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Why using Nofollow tag?

The tip was given by TG’s friend who’s a SEO specialist. I think it would be nice to share with others who are designing user interface. In such an event that you don’t want Google to follow a specific link, crawling the link that you don’t think it’s appropriate, you can use the tag.

For example: <a href=”back to top.php” rel=”nofollow”>back to top</a>  Having this Nofollow tag in place, the back to top link does not get ranked in Google image and search result page.

First and foremost, you don’t want your site, which has a couple of back to top links, ranks high under “back to top” in search result pages or image search pages. Your users will not search through “Back to top” anyway. The keyword ranking should be more specific and meaningful to users such as, electronic cars, green industry etc. They can be of more representative of your business.

TG did a keyword search “Back to top“,  in Google image. It showed the following, TG is not sure how useful it would be

As a web site administrator, you should let Google index the content that are useful to your users so as to increase your site’s page view. According to Google webmaster tool,

Using nofollow on these links enables Googlebot to crawl other pages you’d prefer to see in Google’s index. However, a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.

written by TG \\ tags: emarketing, Search, SEO, Usability, User Experience Desgin

Yahoo China have a face-lift today!!

Yahoo China, which is owned by Alibaba group, dressed up like a classical China portal with more focus on content aggregation. The home page is now packed with text, It took TG a surprise when TG accessed the site with a colleague sitting adjacent. We both thought that we went to the wrong site!

Yahoo China’s new look is taking Sina.com approach and they start looking similar. As far as TG remember, Yahoo China has done the same thing before and have shifted back to Yahoo International website a year ago.

The abrupt change — so far TG has heard no announcement, may leave us to believe that the international website looks and feels is not doing very well in China, causing the company to revert back to its China approach.

Yahoo China home page

Sina China home page

written by TG \\ tags: Alibaba, China Internet, Sina, Yahoo

Dare you to tell us what your last last last job will be?

Alibaba chief executive officer David Wei told the press media that Alibaba.com would be his last job after attending APEC in early August. The remark dismissed a rumor that Mr Wei had planned to start his own business outside Alibaba group.

Mr Wei said despite the fact that he was not one of the 18 pioneers who set up the China-based Internet company, he still regarded himself as the group’s founder.

He said that he has joined Alibaba.com seven years ago and took the B2B company to IPO in Hong Kong by the end of 2007.

TG does not even has a very clear mind to tell what’s going to happen tomorrow, not to mention making such a bold statement in front of mass media.

Obviously, TG does not have the talent and wisdom to become a CEO!

Related articles: 

• Users should choose what they like or dislike

written by TG \\ tags: Alibaba.com, B2B marketplaces, China Internet

If not one of the most innovative designer, Yahoo should earn herself a good reputation of having great passion for trying out new user interface.

Briefly browsing its search boxes on different key channels - home page, news, sports, travel, Shine, entertainment, TG noticed that each has its own style and looks and feels.

The search box on the home page is the most remarkable and worthy of note.

• Visually appealing as it is center aligned. Spacious and clean looks and feels
• Given that it offers vertical search to cater for users’ imminent needs - web, images, video, local, shopping and more, Yahoo changes the search button labels to match with users’ click on the links, discernible enough for users to know what they are looking for
• The search box will break into separate fields when required

Yahoo Home Page

Yahoo News

Yahoo Shine

Yahoo Sports

 Yahoo Travel

Related Articles

• Let Google and Yahoo find your site
• The highest keyword bid in Hong Kong
• Chinese search engines with proven user-friendliness
• Searchable Flash files may possible

written by TG \\ tags: Search, User Experience Design, Yahoo

Social Networking sites (SNS) continue to grow strong in China despite the fact that there’s no solid business model. Following Xiaonei.com,  which we have discussed earlier, TG found another fast growing SNS Kaixin001.com, literally means ”happy” 開心網 in Chinese.

The SNS is now on beta and it does not take any new registration. Instead it starts using viral marketing approach by encouraging existing members to send invitation to their friends. It was reported that the site has experienced exponent growth in the last three months.

What makes it so attractive to the users? TG learnt that the game applications in the site are very well designed. Many Chinese users got addicted to it.

Forbes Magazine reported that China has surpassed the States and become the largest internet users country in the world. Yet unlike Americans, who look for useful information, Chinese users tend to use the Internet for chatting and playing games.

Internet Users In China

Source: China Internet Network Information Center, CNNIC.net

Related Articles:

• MySpace targets for User Friendliness
• Titantic crash - Baidu Hi and Alibaba Ali Wan Wan(阿里旺旺)
• Xiaonei.com vs Facebook.com

written by TG \\ tags: China Internet, internet, Social Networking, social networking site, Web 2.0

Taobao.com (81.5%),  Dangdang.com (16.6%) , Joyo.com (13.6%) are by far the largest market shareholders in China C2C marketplace. The findings was revealed by China Internet Network Information Center (CNNIC) recent survey, which covered 19 key cities in China for the first six months of 2008.

CNNIC conceived that Taobao.com was still taking the lead in the market and would not be replaced by its competitors in a short time.

On the whole, the user penetration rate of Taobao.com was higher than that of the website ranking the second by nearly 65%. Taobao.com has formed certain scale effect and it is very difficulty for its first place ranking to be surpassed by another website in a short time.

At the five-year anniverary ceremony,  Alibaba (1688) group’s Chairman and Non-Executive Director  Jack Ma stated that the China internet company had planned to invest RMB 2 billion in the next five year.

The huge amount is the third and largest investment from Alibaba (1688) since the establishment of Taobao.com, far exceeding the 1.45 billion yuan it received from its parent starting from 2003.

Taobao.com is currently the nation’s dominant online retailer with 67 million registered accounts. About 10 million customers visit Taobao daily.

In the meantime, Joyo.com is picking up its speed and has reached the top ranking in B2C marketplace. Joyo.com  was owned by Amazon.com

written by Aliuser \\ tags: Alibaba, China Internet, CNNIC, Joyo.com, Taobao.com

Our behavior in using Internet, which include the time we spend on a web page and the pages that most of us visit oftentimes will potentially become major barometers of page importance, according to Microsoft research team.  

Here is an excerpt from “BrowseRank: Letting Web Users Vote for Page Importance,”, an academic paper co-authored by Microsoft researchers Bin Gao, Tie-Yan Liu, and Hang Li; Zhiming Ma of the Chinese Academy of Sciences; Yuting Liu from Beijing Jiaotong University; Shuyuan He from Peking University; and Nankai University’s Ying Zhang.

In this paper, we propose computing page importance by using a ’user browsing graph’ created from user behavior data….In this way, we can leverage hundreds of millions of users’ implicit voting on page importance. Experimental results show that BrowseRank indeed outperforms the baseline methods such as PageRank and TrustRank in several tasks.

Should it be implemented, ordinary internet users will truly become the Internet voters. They cast their ballots by visiting their favorite pages more often and devoting additional ”quality time” with them. TG does not have a good idea  of how the mathematical computation was done, but I am quite sure that many users like us would love to see the internet development in the future would consider “user-centered design”.

written by TG \\ tags: BrowseRank, Microsoft, Search

In a couple of conversation with SEO experts who are based in China, TG was lucky enough to learn a few tips and tricks in site optimization. They are definitely quick starters for anyone who are interested in this field.

Specifiy top-level domain (.com/.cn/.info)

• Consider buying different domain names for each targeted language or niche in your own market. Some regional-based search engines or indexes will only list sites that are registered in their own country code
• Register fo a country’s top-level domain if your primary market is local in nature. For example, use .cn in China, which will result in a higher ranking by Google and other search engines. Using .com would not get as much benefit as a country-specific top-level domain (TLD) 

Select local hosting

• Consider a host that supports the technology to be used in the website
• Google would also index your pages and service areas by checking your hosting location. It gives sites a relevancy boost if they are hosted in the same location as the local search market

Keyword and Meta Descriptions

• Find the keywod targeted for your site and customers and develop group themes of keywords that reflect the different sections of your site
• Write a description for the meta description tag. Make sure your description is unique to each page
• Meta description is recommended to be limited to 158 words. This part of text outweights its corresponding content on the page

Use of page title and tag

•  Select your words for each page in your page title tags. Make sure they are unique to each page
•  Use only one H1 header per page, H2, H3 for subheaders when necessary 

Inbound link copy

• Avoid using “more info”, “click here”, ” read more” as they mean nothing to the search engines
• Consider using meaningful copy or keyworks in the link text pointing to your site

Outbound link copy

• Use the right keywords to create outbound links if possible

Revelancy of inbound and outbound links

•  ”LInk Relevancy” or “Contextual Revelant” are also key query ranking factor. Consider the information is on a certain theme or topic, subject while linking to each other
• Random site links do not convey the same authority as links from sites that are popular and thematically related 

Ensure site stability

• Google gives less weights on those sites/pages which have 500, 404 or DNS Errors

Related Articles

• The highest keyword bid in Hong Kong
• Chinese search engines with proven user-friendliness
• Searchable Flash files may possible

written by TG \\ tags: Google, Search, SEO, Yahoo

Google China takes another step to  bridge the gap between China internet users and its products by releasing China Discovery Zone  (谷歌产品体验中心).   Google has displayed 16 products which covers a dictionary tool - 金山词霸 we have introduced in our previous post.

The rollout of the China Discovery Zone beta site is targeted to give a new experience to users who do not have a very good understanding of Google’s products. It offers an array of video, text and graphical illustrations, making it more interactive and usable to the big pool of Chinese net surfers.

Google China has long been lagged behind Baidu both in terms of ranking and user friendliness.

The latest statistical survey report from China Internet Network Information Center  (CNNIC) noted that the growth of netizens in China has increased to 210 million by December 2007, at an estimated annual growth rate of 53.3%.

China becomes the second largest internet users country, slightly lower than the 215 million of the United States, said the report.

written by TG \\ tags: Baidu, China Internet, Google, 金山词霸

Outspoken Albert Jinghan Cheng (鄭經翰) and his business partners are set to develop a Cantonese- language radio platform following the approval of a new AM channel from the Hong Kong SAR government yesterday. 

Mr Cheng, also nicknamed “Taipan”, gives his strong and bold message of  ” Sound becomes Power” in a flash intro movie embedded in his personal website. Ostensibly, he has already blown his horn to operate a 24-hour radio station in the next 12 years, using the AM 810 frequency.

Like Video media, radio channel is potentially a great attraction to online advertisers. You may have the same feeling if you check out some of the site usage figures from BBC radio station online. With such a big pool of average weekly unique users, on demand listening hours and live listening hours, Wave Media will be ready for pitching sales to online advertisers.

Before Mr Cheng’s departure from his former employer, Commercial Radio, he gained his popularity by addressing issues concerning social injustice and government incompetence in his radio programme.

He was also informally named “Chief Executive before Ten” (十點前特首) as he hosted ”Teacup in the Storm” from 7 a.m. to 10 a.m., 5 days a week.

Major shareholders of Wave Media include Wong Cho-bau, a delegate to the Chinese People’s Political Consultative Conference, and legislator David Li Kwok-po, chairman of the Bank of East Asia (SEHK: 0023).

It will be the first time since 1991 that a new broadcaster has been licensed to operate in Hong Kong.

written by TG \\ tags: BBC Radio, Hong Kong, Video Media